Lub Amazon Echo thiab Google Tsev yog qhov zoo rau koj siv nyiaj.
Lub Echo thiab Google Tsev yog ob yam tseem ceeb tshaj plaws ntawm kev pabcuam virtual-suab-qhib qhov kev lag luam uas yuav ua rau koj lub neej yooj yim los ntawm kev muab txhua yam ntawm kev sib tw kis las mus rau cov ntawv qhia txog kev tsav tsheb mus rau cov zaub mov txawv.
Tab sis yog tias koj nyuam qhuav ntxiv ib qho ntawm cov khoom vaj khoom tsev no rau hauv koj lub tsev, nws kuj yuav raug koj cov nyiaj.
Nyob rau lub Ib Hlis, Cov Neeg Txawj Ntse Kev Tshawb Nrhiav Kev Tshawb Fawb tau tawm ib qho kev qhia txog kev coj cwj pwm ntawm Amazon cov neeg siv khoom. Zuag qhia tag nrho, nws pom nruab nrab Amazon tus neeg siv yog siv li ntawm $ 1,000 rau ib xyoo; Thaum cov Amazon Prime siv $ 1,300 ib xyoo. Tab sis yog tias koj tau txais ib qho Echo, koj yuav siv sijhawm ntau dua: Txog $ 1,700 hauv ib lub xyoo. Nws tsis muaj kev xav Amazon tau muab nyiaj zoo li cov nyiaj hnub so; raws li cov kev tshawb pom, tsab ntawv ceeb toom hais tias, Amazon muaj peev xwm them taus kev muag khoom ntawm Echos kom tau lawv nyob hauv ntau lub tsev. (Google House mini yog tib yam muag ntawm ib lub luv nqi thim nriav hauv khw hauv khw : Walmart hla tus nqi ntawm lub gadget ntawm $ 49 mus rau $ 29, tom qab muaj $ 25 tus nqi rov qab yog tias koj txuas rau koj tus account Walmart.)
Yog li ntawd, yog tias koj tau txais ib qho ntawm cov khoom vaj khoom tsev hauv koj lub tsev, ces Amazon los yog Google yog betting tias nws yuav ua rau koj siv nyiaj ntau dua ... Thiab lawv yuav zoo.
Ntawm no yog yam uas koj paub kom taug qab lub ntiaj teb tshiab no yooj yim-thiab frugally.
Nws ua rau siv me ntsis dhau yooj yim ...
Kwv yees li ntawm 51 feem pua ntawm cov neeg siv tau siv suab lus pab (ib tug xov tooj uas muaj cov neeg pabcuam smartphone xws li Apple's Siri), thiab 35 feem pua siv lawv rau kev yuav khoom xws li khoom noj thiab khaub ncaws, raws li kev kawm los ntawm Capgemini.
Tus txheej txheem ntawm khw los ntawm lub suab yog yooj yim heev: Koj cia li teem koj ntaus ntawv los ntawm Alexa smartphone app, uas muaj xws li koj tus account Amazon thiab kev them nyiaj, thiab ces lub suab khw yog enabled los ntawm default. Yog li ntawd yog tias koj khiav tawm ntawm daim ntawv so tes koj tsuas yog hais tias, "Hey Alexa, kom kuv daim ntawv so tes." Thiab ob hnub tom qab (piv txwv tias koj muaj Prime, thiab cov phuam da dej yog Thawj-tsim nyog) lawv yuav tsum xa ncaj qha rau koj lub qhov rooj, txhua yam uas tsis tas koj yuav tsum nqa ntiv tes. Google Tsev tsis txawv: Koj tsuas yog yuav tsum ntxiv ib txoj kev them nqi hauv Google Tsev app thiab ces muab tau cov lus txiav txim los ntawm kev nug Google tus pab. Tab sis tsis txhob yuav ntawm Amazon, koj yuav koj cov kas fes, cov pawm thiab cov khoom noj ntawm Google Express, uas koom tes nrog cov khw muag khoom noj xws li Whole Foods, Walmart thiab Target.
Tag nrho cov yooj yim no yuav ua rau qee qhov tsis nco qab overspending. "Qhov yoojyim peb tau them nyiaj thiab yuav khoom, ntau tus neeg yuav siv," hais tias Charles Lindsey, tus thawj xibfwb ntawm Kev Lag Luam ntawm University of Buffalo. "Kev tshawb nrhiav pom tias peb tsis tshuav nyiaj ntau dua thaum peb siv nyiaj ntau dua thaum peb siv credit los yog debit card," says Stacey Tisdale, tus thawj coj thiab CEO ntawm Mind Money Media Inc.
"Muaj ib yam dab tsi uas tau kov cov nyiaj, thiab saib cov theem qis, uas ua tiag tiag rau peb lub hlwb." Thiab thaum twg koj nug ib tus neeg pabcuam los yuav ib yam khoom, koj tsis txawm hnov tus swipe lossis sau koj daim ntawv qhia, tshem tawm koj txawm ntxiv los ntawm txoj kev lw. "Txhua lub txheej peb muab ntawm peb tus kheej thiab cov nyiaj xa tuaj ua rau nws yooj yim mus tsis quav ntsej txog qhov tseeb ntawm peb kev siv nyiaj," says Tisdale.
... Thiab me ntsis dhau tus phooj ywg.
Muaj ib qho laj thawj hauv cov khw muag khoom noj khoom haus zoo li xav ua. Befriending koj ua lawv cov lej (thiab lawv cov nyiaj, yog lawv tau txais ib qho) nce. Kev tshawb fawb tau qhia tias peb yuav siv nyiaj thiaj li ua rau cov neeg muag khoom zoo li peb. Qhov tseeb tias cov thawj cov kws pabcuam raug tsim los nrog tib neeg kov yeej muaj kev cuam tshuam zoo sib xws. (Yog tias koj tsis tau nug Siri qhia rau koj paub, los ntawm txoj kev, koj twb poob rau nws.) "Alexa yuav luag tsis tau ua raws li ib txoj kev uas ua rau peb xav tias peb tsis yog lub luag hauj lwm rau peb xaiv kev xaiv, "Tisdale sau ntawv.
Cov kws pabcuam tsis yog tus neeg yuav khoom noj khoom haus.
Cia wb rov qab mus rau cov ntawv so tes. Yog hais tias koj nug Alexa mus yuav daim ntawv so tes, nws yuav xaiv Amazon qhov zoo tshaj plaws-nyob los yog zoo tshaj plaws-kev xaiv, uas tsis yog qhov pheej yig tshaj xaiv. Txoj cai tam sim no, yog tias koj xav tau ntawv so tes, Alexa yuav xaiv 12-pob ntawm cov khoom noj qis rau luag $ 30, es tsis muaj 24-pob ntawm Plenty yob rau ib ncig ntawm $ 22. "Yog hais tias koj xav tau Alexa tau tej yam tshwj xeeb, koj yuav tsum manually mus rau hauv koj lub tawb nqa khoom virtual thiab khaws nws tus kheej, los yog nug rau ib hom tshuaj kom nws paub li koj xav tau," hais tias Nir Eyal, sau ntawm Hooked: Yuav ua li cas Tus Cwj Pwm Coj Ua Cov Khoom . "Yog tias koj yog tus neeg siv khoom noj khoom haus, thiab qhov tseem ceeb tshaj rau koj, ua ntej koj yuav koj yuav tsum tau xyuas cov nqi hauv online kom paub tseeb tias koj tau txais ib qho kev pom zoo." Lub suab-kev yuav khoom hauv Google Tsev hais kom koj ua ultra-specific rau dab tsi hom koj xav tau rau ib yam khoom, tshwj xeeb tshaj yog tias koj xav tau tus nqi zoo tshaj. Tab sis nrog cov lag luam sib koom ua ke, koj yuav tsis muaj cuab kav yuav khoom siv.
Nres qhov kev npau taws (yog tias koj xav).
Zoo hmoo, muaj ntau txoj hauv kev uas koj tuaj yeem pab koj tus kheej kom poob rau hauv qhov kev siv nyiaj. Yog tias koj muaj ib lub tsev Google, koj tuaj yeem rho tawm koj cov ntaub ntawv credit card rau hauv koj lub xov tooj. Yog tias koj muaj ib qho Echo, koj tuaj yeem nkag mus rau hauv koj tus account Amazon thiab xaiv kom tig tawm suab. Ua li ntawd, koj yuav tsum mus rau hauv koj lub xov tooj los ntawm koj lub xov tooj los sis lub website hauv koj lub computer los yuav khoom. Thiab thaum uas tej zaum tsis yooj yim dua, koj yuav muaj peev xwm xaiv tag nrho cov kev xaiv rau cov phuam da dej ntawm sab xub ntiag koj xaiv. Tsis tas li koj yuav xaiv tau koj cov hom favourite thiab tau txais qhov zoo tshaj plaws ua tau, koj kev yuav khoom yuav nyuab dua.
Nrog Hattie Burgher