Txheeb cais, Hom Retailing. Ntau Chains
Qhov Kev Lag Luam Cov Khw Muag Khoom Muag Yog Dab Tsi?
Kev lag luam khw muag khoom yog ib feem ntawm kev lag luam uas tsim los ntawm cov tib neeg thiab cov tuam txhab koom nrog rau kev muag khoom ntawm cov khoom tiav kom tiav cov neeg tau txais kev pab. Khw khw muag khoom chains nyob rau hauv Teb Chaws Asmeskas yog ob qho tib si pauv cov khoom pauv thiab cov khoom ntiag tug.
- Teev Daim Ntawv Teev Cov Pej Xeem Lag Luam Tebchaws Asmeskas
- Tshaj Luam Tsawg Tshaj Lij Chains
- Hnub Nyoog Tshaj Lij Lub Lag Luam Hauv Teb Chaws Asmeskas Tseem Tuaj Ua Lag Luam
Muaj kwv yees li ntawm ob feem peb ntawm Teb Chaws Asmeskas cov khoom siv hauv teb chaws (GDP) los ntawm kev muag khoom noj. Yog li ntawd, khw muag khoom qhib thiab chaw qhib siv yog qhov ntsuas seb qhov kev lag luam hauv Teb Chaws Mis Kas ua tau zoo li cas. Nyob rau hauv 2016, ib qho tseem ceeb ntawm cov khw muag khoom thiab cov nyiaj poob haujlwm yog qhov kev qhia ntawm ob qho tib si kev hloov neeg nyiam, thiab kev tsis khwv nyiaj txiag tsis muaj nqis.
- Ua kom tiav daim ntawv kaw tseg qis 2016
- Khw Tshem Xeev Lub Xeev Lub Xeem Lub Xeem Lub Xeem 2015
- Retail Bankruptcies Thov tau nyob rau hauv 2015
- Khaws Openings thiab Cov Khw Muag Khoom Hauv Khw muag khoom hauv xyoo 2016
Qhov Coob Ntawm Teb Chaws Asmeskas Kev Lag luam
Thoob ntiaj teb, tag nrho cov muag khoom muag tau ntau tshaj $ 22 trillion rau xyoo 2014, raws li daim ntawv qhia los ntawm eMarketer.com. Nyob rau hauv 2105 muag khoom muag yuav tsum tau mus txog $ 24 trillion rau 2015.
Tag nrho cov khoom lag luam txhua xyoo hauv US tau nce nruab nrab ntawm 4.5% ntawm xyoo 1993 thiab 2015, raws li US Census Bureau.
Lub Tuam Txhab Uas Coj Ua Lag Luam Hauv Tebchaws Asmeskas:
Ntsuas ntawm ib tug xov tooj ntawm cov nyiaj tau los, Tebchaws Meskas yog tus thawj coj ntawm lub khw muag khoom lag luam. Walmart tsis yog tsuas yog lub ntiaj teb loj tshaj plaws, thiab nws tseem yog lub tuam txhab coob tshaj plaws nyob rau hauv lub ntiaj teb. Raws li lub 2015 Global Powers ntawm Retailing tsab ntawv ceeb toom, 76 ntawm cov khw muag khoom loj tshaj plaws nyob rau hauv lub ntiaj teb no yog nyob rau hauv Teb Chaws Asmeskas Tias tus piv rau 81 Asmeskas chains tias cov nyiaj tau los loj txaus los tsim nyog rau lawv lub 2014 Cov Lej Retailers 2014 hauv 2014. ntiaj teb coob ntawm Teb Chaws Asmeskas raws li kev muag khoom chains khiav lag luam domestically, tab sis zuj zus tuaj ntawm coob US cov khw muag khoom chains yog tsim lub thoob ntiaj teb cov khw muag khoom zoo li.
- Lub tsev hauv paus loj ntawm cov tuam txhab lag luam loj tshaj plaws hauv Teb Chaws Asmeskas
- Retail Fortune 500 - Tseeb Tshaj Plaws thiab Sib Piv Nyiaj Xyoo
Lub Ntiaj Teb Cov Lag Luam Largest - Lub Retailing Thoob Ntiaj Teb
Ntawm lub ntiaj teb 10 lub khw muag khoom loj tshaj plaws nyob rau hauv lub ntiaj teb, tsib ntawm lawv yog los ntawm Teb Chaws Asmeskas thiab tsib yog los ntawm Tebchaws Europe, raws li lub 2015 Thoob ntiajteb Powers of Retailing qeb duas. Raws li lub ntiaj teb txav mus rau ib lub ntiaj teb kev khwv nyiaj txiag, US cov khw muag khoom chains loj thiab me me txuas ntxiv mus nthuav lawv lub ntiaj teb tuaj yeem los ntawm kev qhib khw hauv cov teb chaws thoob plaws ntiaj teb.
- Lub Thoob Ntiaj Teb Thoob plaws hauv Khw muag khoom
- Lub teb chaws nrog Cov Kev Muag Khoom Tshiab Tshiab Thoob Ntiaj Teb
- Ntiaj teb tus zoo tshaj plaws thiab zoo tshaj plaws thoob ntiaj teb flagship khw
Ntiaj teb pom ntawm lub tuam txhab loj tshaj plaws hauv Teb Chaws Asmeskas:
- Ntiaj teb cov chaw ntawm cov khw muag khoom noj Apple Retail
- Lub teb chaws nrog McDonald's Retail Chaw Lag Luam
Tebchaws Asmeskas Kev Lag Luam Kev Lag Luam Hauv Ntiaj Teb Tebchaws Tshaj Tawm:
- Costco Craze thiab Costco tus Txheej Txheem Kev Thoob Ntiaj Teb
Khw Muag Khoom, Hauj Lwm, thiab Haujlwm
Raws li lub Tsib Hlis 2015, 15,7 lab tus neeg tau ua haujlwm nyob rau hauv Tebchaws Asmeskas Kev Lag Luam raws li US Bureau of Labor Statistics. Txawm tias muaj coob tus lag luam raug kaw thiab cov khw muag khoom tuam txhab nyiaj poob haujlwm hauv xyoo 2015, cov nyiaj muag khoom muag niaj hnub tau ntxiv txhua lub hlis xyoo 2015, tshwj tsis yog Lub Ib Hlis. Qhov no qhia tau hais tias kev loj hlob ntawm US khw muag khoom kev lag luam yog tag nrho cov kev sib tw ntawm ib tug neeg muag khoom muag poob siab thiab nyiaj txiag.
- Qhov Chaw Muag Khoom Zoo Tshaj Plaws Ua Haujlwm Rau
- Cov Hauj Lwm Cov Hauj Lwm Muag Khoom
Hom Lag Luam hauv Kev Lag Luam Cov Khw Muag Khoom
Feem ntau, cov lag luam uas muag cov khoom muag tiav rau ib tus neeg siv yuav kawg yog qhov chaw ua lag luam. Cov khoom muag thiab cov ntaub ntawv hais txog nyiaj txiag qee zaum kuj tau qhia rau cov khw noj mov thiab cov tsheb lag luam automotive, tab sis yog txhais, lawv raug pom tias yog cov tswv cuab ntawm cov khw muag khoom thiab. Nws yog 13 lub hom lag luam loj tshaj plaws, nrog rau feem pua ntawm kev muag khoom txhua txhua xyoo txhua xyoo hauv Teb Chaws Asmeskas khw muag khoom, raws li cov ntaub ntawv qhia tawm tau tshaj tawm los ntawm US Census Bureau:
20.0% - Tsav tsheb & qhov chaw lag luam
13.0% - Cov khw muag khoom noj & haus dej
12.5% - Cov khw muag khoom loj (khw muag khoom, khw muag khoom, khw muag khoom luv nqi, khw muag khoom)
11.0% - Cov kev pab noj haus & chaw haus
10.0% - Cov roj noj (thiab cov khw muag khoom noj yooj yim)
9.2% - Cov khw muag khoom tsis yog khw muag khoom (Khw muag khoom hauv internet, catalog, kev muag khoom, thiab lwm yam)
6.0% - Tsev ua cov khoom & vaj cov tswv lag luam (kev txhim kho hauv tsev)
6.0% - Cov khw muag khoom noj khoom haus thiab tus kheej (cov khw muag tshuaj / cov khw muag tshuaj)
5.0% - Khaub ncaws & khaub ncaws accessories khw muag khoom
2.3% - Lwm khw muag khw muag khoom (khw muag khoom tshwj xeeb)
2.0% - Cov khoom vaj khoom tsev rooj tog
2.0% - Electronics & kws muag khoom noj
1.7% - Cov khoom ua si, kev ua si, cov phau ntawv & cov khw muag khoom ua yeeb yam
Ob Txoj Haujlwm ntawm Khw Muag Khoom Hauv Kev Lag Luam
Cov Khoom Muag thiab Cov Khw Muag Khoom Muag - Cov neeg koom nrog cov khoom muag los ntawm cov chaw uas muaj kev lag luam thiab cov khoom muag nrog lub hom phiaj ntawm kev nyiam cov neeg tuaj ua lag luam kom ua rau ntawm qhov chaw.
Non-Store Retailers - Cov neeg koom nrog kev muag khoom ntawm cov khoom siv kev lag luam uas tsis muaj qhov chaw nyob. Piv txwv ntawm cov khw muag khoom tsis muag yog:
- Mobile-tsuas khw muag khoom (m-lag luam)
- Internet-nkaus xwb e-lag luam
- Infomercials
- Cov lus teb ncaj qha tawm TV advertising
- Catalog Muag
- Hauv Tsev Kev Ntsuas
- Nce Tshuab
- Multi-Level Marketing
Busiest Lub Caij Rau Tebchaws Asmeskas Kev Lag Luam
Kwv yees li ntawm 30% ntawm kev muag khoom txhua xyoo ntawm cov khw muag khoom loj tshaj plaws hauv US thiab ze li 20% ntawm US khw muag khoom kev lag luam txhua xyoo tau los ntawm Christmas hnub caiv khw lub caij. Cov tswv yim txiav txim siab thiab kev lag luam tactics siv rau cov khoom tseem ceeb xws li Dub Friday, Cyber Monday, thiab Super Saturday yuav ua los yog rhuav tshem cov lag luam tawm cov nyiaj tau los rau ib xyoo tag nrho.
Teebmeem ntawm txoj kev lag luam hauv Tebchaws Asmeskas Retail kev lag luam thiab yav tom ntej Outlook
Tsis qhia txog kev lag luam hauv Teb Chaws Asmeskas kev lag luam yuav ua tiav yam tsis tau hais txog lub Kaum Ob Hlis 2007, uas yog qhov pib ntawm lub ntiaj teb feem ntau cov khw muag khoom txom nyem txij thaum Kev Tshaj Tawm Kev Tshaj Lawm.
Thaum lub Cuaj Hlis 2009, Tsoom Fwv Tebchaws Reserve Tus Thawj Ben Bernanke tshaj tias kev lag luam yog "kev khwv nyiaj" dhau los nyob hauv Tebchaws Asmeskas Hauv kev lag luam, cov lag luam no ua rau cov lag luam poob qis hauv cov muag khoom, cov khoom muag, kev ntseeg siab, thiab cov nqi khoom. Thaum lub sij hawm thaum lub sij hawm thaum Bernanke hais tias qhov kev txom nyem dhau los, cov kws tshawb fawb tau kwv yees tom qab cov kev tshwm sim ntawm kev txom nyem yuav dhau los ntawm 18 lub hlis mus txog 11 xyoos.
Nyob rau hauv 2015, Txawm hais tias cov khw muag khoom hauv Teb Chaws Asmeskas kev lag luam nthuav dav, tsis recessing, cov teebmeem ntawm Txoj Kev Txiav Txim Siab muaj peev xwm pom nyob rau hauv txoj kev ua haujlwm hauv khw muag khoom thiab kev nyiam. Kev lag luam tom qab kev lag luam tom qab tag nrho yog hais txog tus neeg siv khoom siv, thiab feem ntau cov khoom lag luam hauv US zoo tshaj plaws yuav tsum tau xa cov neeg xav tau kev pab (thiab ceev npaum li lawv xav tau, raws li lawv xav tau) los yog tuag .