Celebrity Endorsements rau Retail thiab tsev noj mov Chains

Thaum Jared Fogle, tus kws hais plaub ntev ntev uas nws tau tsim ib qho khoom noj khoom haus "zaub mov zoo noj" rau Subway tsev noj mov muag, pleaded muaj kev txhaum rau tus menyuam kev saib duab liab qab thiab mus ncig thoob lub xeev rau kev sib deev nrog cov ntxhais hluas, kev kos npe nyob rau hauv Teb Chaws Asmeskas kev lag luam khw muag khoom .

Thaum twg cov duab ntawm lub celebrity match cov duab ntawm ib lub khw muag khoom lag luam, saw los yog tsev noj mov, zoo li nws tau ua nrog Fogle thiab Subway, qhov kev pom zoo tuaj yeem raug ntaus rau ob sab ntawm cov ntawv ua qhov sib npaug.

Tab sis lub Subway spokesperson scandal piav qhia meej meej tias txawm tias ib tug longtime celebrity endorsement yuav sai sai ua ib tug nco thaum duab ntawm endorser los yog endorsed mus amiss.

Cov khw muag khoom noj khoom haus, cov khw muag khoom noj thiab cov chains feem ntau tsis tshua xav xaiv ib lub koob npe zoo rau kev pom zoo ua lub hom lag luam zoo tshaj rau cov khoom muag khoom muag uas feem ntau siv lub npe zoo tshaj plaws uas muaj kev kos npe. Yog vim li cas ho yog vim tias kev txhawb nqa rau qhov khoom thiab qhov khoom loj tshaj plaws tuaj thiab mus, khw muag khoom muag, khw muag khoom noj, thiab tsev noj mov chains.

Txawm tias Subway cia siab tias nws cov neeg tuaj yeem zam txim siab thiab tsis nco qab nws cov koom haum nrog Jared, Subway hom duab yuav tsawg kawg yog me ntsis rau lub sijhawm tawm mus txog tag nrho cov neeg hauv Subway coj mus muag uas tsis poob txog lawv lub sijhawm ntev txog qhov kev xav tsis sib haum xeeb uas yog "All-American "khw noj mov ua nws txoj kev lag luam uas siv ib tug neeg sawv cev uas tau hais tias nws siv nws lub npe hu ua Subway los mus rau hauv cov menyuam yaus hauv txoj kev tsis nyiam.

Yuav ua li cas raws li nram no yog ib daim ntawv teev cov kev ntaus kis las, suab paj nruag, TV, thiab cov yeeb yaj duab hnub qub uas tau pom zoo ua cov khw muag khoom hauv Teb Chaws Asmeskas hauv TV thev 20 thiab 21, luam ntawv, xov tooj cua, thiab kev tshaj tawm hauv online. Saib cov npe ntawm cov celebrs endorsers rau txhua lub tuam txhab qhia hom hom duab daim duab muag khoom muag tau sim rau cultivate, thiab tus neeg muas zaub demographics nws tau sim mus hais.

Daim ntawv no yog npaj ua alphabetically, raws li lub npe ntawm lub khw muag khoom lag luam. Cov npe nrov spokespersons teev nyob rau hauv txhua lub tuam txhab npe yog teem rau alphabetically, tsis yog nyob rau hauv txhua yam ntawm sib lawv liag.

Celebrity Endorsement Hits thiab Misses rau Retail thiab tsev noj mov Chains

Abercrombie & Fitch

Ace Hardware

Albertson tus

Kua

Avon

Burger King

Circuit Court lub nroog


Denny lub Tsev Noj Mov

Domino Pizza

Kaw

JC Penney

K-Mart

KFC

Kohl tus

Lowe tus

Macy tus

McDonald tus

Chaw ua haujlwm Max

Qub Navy

Papa John lub Pizza

Pier ib

Pizza tsev pheeb suab

Xov tooj cua Shack

Sears

Staples

Starbucks

Subway

Taco Tswb

Talbots

Target

Texaco

Qhov sib txawv

Wal-Mart

Walgreens

Wegmans

Wendy tus